Born in 1999 as an online bookshop, Bol.com has grown into the leading online platform in the Netherlands that boasts 8 million customers and around 16 million different products. Selling on Bol.com can be a great way of expanding your business and clientele. The range of things to sell is huge and is not just limited to goods (brand new or second hand) – services can be listed too! Registering over 1 million visits per day, there is no doubt that creating an account with Bol.com is a good idea.
Still – what are some things that are important to keep in mind when starting out?
Be stock savvy
Using the ‘sales analysis’ function is vital; this shows you whether the delivery service you are using is the fastest available and whether the product is as cheap as it can be whilst still giving you profit. By staying aware of these details, you are ensuring that your operation is working to the best of its ability at the same time as being tuned in to the customer’s experience with you.
Speaking of stock – always keep an eye on your stock numbers! Unfortunately, Bol.com doesn’t send out warning emails about stock levels, meaning you must stay on top of it manually. Thankfully, there is a simple option within the ‘articles’ page that will show you which products have insufficient numbers.
Continuing from the previous note, you can use Google Analytics or your own web shop reports to see what a customer orders on average. Being familiar with this will help you work out with the average order consists of, and how much of it, allowing you to order a realistic amount of stock for your customer base.