OTTO is the second largest online retailer in Germany, but also available in Austria, Belgium, the Netherlands and Russia. It has 9 million active customers and reaches 45% of all households in Germany and should therefore be taken into consideration by everyone looking to become more established on the German market.
Once a connection with OTTO is established this marketplace has proven to be extremely lucrative for anyone looking to become more recognized on the German market. OTTO’s entry criteria are fairly strict but should not scare away any ambitious seller. To register you are required to have a catalogue of at least 100 different product lines as well as paying a one-off registration fee of 10k €. This connection fee covers the following:
- Creating the Partner in OTTO System
- Back-end installation of the partner
- Synchronising of the master data
- Performing a test order
- Clustering of the articles and uploading to the shop
- Completion and correction
Once connected, OTTO provides different options for support in the areas of appearance, advertising, analytics and operations through their Brand Connect program.